Universal Music Group Expands MENA Operations

Universal Music Group (UMG) announced on Tuesday that it has expanded its global network operating in over 60 countries to include two new offices in the MENA region, becoming the first major music label to establish offices in Morocco and Israel. 

UMG is the world’s leading music company and is home to some of the largest and most famous labels and brands in the world. Included in UMG’s repertoire are Abbey Road Studios, Capital Music Group, and EMI. 

Artists represented by UMG include The Rolling Stones, Kanye West, Queen, Nicki Minaj, Arianna Grande, Nirvana, and Bon Jovi. The depth of experience, marketing opportunities, and networks that the UMG brand will share with local artists could be transformative for the music scenes in Morocco and Israel. 

UMG in Morocco

The company’s Moroccan office is based in Casablanca and will work to ensure that North African artists have exposure to the global market. The office will also develop creative and commercial partnerships and work with Universal Music France (UMF) on key projects. 

UMF already represents a number of French-language artists from the region, including Algerian rapper Soolking and Moroccan rapper Issam. 

Announcing the new offices UMG’s MENA region CEO Patrick Boulos said, “within Morocco and their immediate neighbors, there is a wealth of untapped artist talent and we are excited to introduce these unique sounds to global audiences, platforms and partners.” 

UMG has identified traditional Arabic music and rap music front the Maghreb as core focus areas for the new office. 

UMG in Israel 

In Israel, UMG will be based in Tel Aviv. Incoming UMG Israel CEO Yokam Mokady has big plans for the new office, outlining that “UMG will look to identify, sign and develop the best domestic artist talent.” 

Both offices will work closely with UMG’s regional headquarters in Dubai.

Saudi Arabia’s Sandsoft to Cater Gaming to Middle Eastern Players

Seeking to address the lack of localization in video games and capitalize on the growth of gaming in the MENA, Sandsoft has announced it will begin producing games tailor-made for the region’s players. The company plans to start with mobile games, a very popular playing format in the MENA. 

Producing culturally sensitive games should see Sandsoft, led by CEO Mo Fadl, avoid the controversies international gamemakers face when presenting content that does not respect regional specificity. Earlier this month, Tencent’s PUBG caused outrage across the region due to the inclusion of a totem worship feature. 

Many equated the feature to idolatry, viewing it as disrespectful to the teachings of Islam and, in particular the Tawhid. Tencent eventually removed the feature, but some players deleted the game over its inclusion.

A strategic choice 

Gaming in the MENA has a growth rate that is double that of other markets, something upon which Sandsoft is hoping to capitalize. CEO Fadl says, “I believe within the next three to four years, the big players will understand that MENA is one of the world’s major markets.” Sandsoft hopes to be well established by that time, gaining a strategic edge on the competition. 

Underwriting Sandsoft is one of the MENA’s largest private sector employers, Ajlan & Bros Group. The group can assist Sandsoft with the critical infrastructure it needs to be a success including retail presence and cloud and payment infrastructure. The group has recently expanded into the entertainment sector with gaming at the center of their plans. 

Abdulaziz Alajlan, managing director of Ajlan & Bros Group and a board member of Sandshoft sees the project as part of the broader modernization of the region, stating that the “MENA is going through an incredible transition, with the region being modernized and video games will play a key role.” 

Gaming has already seen phenomenal growth in the region, with the MENA being the fastest-growing gaming region in the world. Growth is expected to triple in size to an estimated $4.4 billion by 2022. 

To benefit from the regional dynamism, Sandsoft is putting together an expansive team. Currently, the team has 24 four employees across three offices and is looking to grow to 64 over the coming months. Sandsoft will offer a suite of publishing services across mobile, PC, and console platforms. In addition to producing original games the company will all localize foreign content and work on marketing and user acquisition. 

Whilst the immediate goal is to conquer the MENA region, the arrival of Sandsoft could see regional perspectives introduced into other markets too, educating American and European audiences about local societal and cultural values through gaming. 

COVID-19 Closures Force MENA Smokers to Reconsider the Future of Shisha

Governments across the MENA region, including Saudi Arabia, Kuwait, and the UAE, have shut down shisha cafes as they attempt to slow the spread of coronavirus. 

In Europe, where shisha bars are also closed due to government-mandated shutdowns, a number continued to operate illegally. Government officials in both Germany and the United Kingdom caught out illegal shisha cafe operators when health authorities identified the cafes as the source of new coronavirus outbreaks. 

Earlier this month in the town of Gottingen in Lower Saxony, 36 people contracted coronavirus after visiting an illegally operated shisha cafe. A further 310 entered quarantine as a result of contact with those infected.

Perfect for spreading the virus 

The communal nature of shisha, with the pipe being passed among groups, makes it a natural conduit for coronavirus. Health experts have suggested that the threat is heightened by the fact that only the mouthpiece is changed between use by one group of customers and the next. 

The pipe and base remain the same between customers, furthering the risk of the virus spreading via particles from a contaminated user. The details of the spread of coronavirus during shisha use remain slightly unclear and further research is needed to understand in precise detail how the device contributes to the spread of the virus. Doctors remain sure, however, that the device is susceptible to spreading the virus. 

Health experts have also suggested that the large exhalations of smoke clouds may also contain virus particles with the risk being particularly high when smoking in an enclosed space. The bouts of coughing that often accompany shisha smoking present a further risk. 

Established health concerns 

The case against reopening shisha bars is being expanded by some to include a discussion of the health impacts of smoking shisha.

Prior to COVID-19 concern was growing over the health impacts of shisha with studies showing that smoking shisha for one hour can be as harmful as smoking 100 cigarettes. The practice has also been linked to increased rates of diabetes and obesity. 

The World Health Organisation (WHO) has previously stated that smokers are more likely to suffer from severe forms of coronavirus if they fall ill. As a result of the impact of smoking on the lungs, smokers are unable to fight the virus as effectively as non-smokers. 

Despite the health concerns, the number of daily shisha smokers remained high prior to COVID-19.  Arab News estimates there are 100 million daily smokers with 15% of 13-15 year olds in Kuwait, Bahrain, Oman, and Yemen smoking shisha. 

The use of charcoal for heating shisha is a further cause for concern as it releases carbon monoxide. In enclosed bars and spaces this can lead to poisoning of staff and patrons. Last year, a shisha cafe in Tooting, in South London, was forced to close after the residents in the flats above, including young children, suffered carbon monoxide poisoning. 

Carbon monoxide poisoning occurs when the colorless and odorless gas enters the bloodstream. As a result of mixing with haemoglobin, the blood is no longer able to carry oxygen and this causes the body’s cells and tissues to die.

Fortunately, all those in Tooting recovered, but the incident further highlights the risks of shisha. As coronavirus restrictions begin to ease and cafes reopen, there is space for broader discussions about the future of shisha cafes.  

Saudi Arabia’s Anti-Mine Program “Masam” Works to Make Yemen Safer

A Saudi Arabia-led land-mine removal program neighboring war-torn Yemen removed 852 deadly explosive devices in the first week of June alone, the initiative reports. Hundreds of innocent Yemenis have been killed and maimed by some of the estimated 1.1 million mines laid by Iranian-backed Houthi rebels during the country’s five-year civil war.  

The Saudi Project for Landmine Clearance, known as “Masam,” says it has cleared 168,155 mines, unexploded ordnance, and explosive devices since it began in late June 2018. 

Masam” says it has an “ironclad determination” to continue its important humanitarian work. Despite making “tremendous progress in its combat against mines” so far, the initiative says it will continue to work towards its goal of a “mine-free Yemen.” 

In addition to posing a threat to Yemenis’ lives and obstructing their movements, the explosive devices have also prevented crucial aid and development assistance from reaching vulnerable populations. 

“Masam” is forging ahead with its lifesaving work at a time when the United Nations programs in Yemen are in doubt after a recent fundraising initiative fell $1 billion short of its target.

The June 2 pledging conference, co-hosted by the United Nations and Saudi Arabia, hoped to raise $2.41 billion but only managed to secure $1.35 billion in urgently-needed funds.  

As a result, many vital UN-run food, health, education, and internally displaced person’s (IDP) programs will have to be wound back or cut, placing lives at risk. Yemen is considered the world’s worst humanitarian crisis, with approximately 80% of citizens requiring some form of humanitarian protection or assistance, and is now facing dual hunger and COVID-19 crises.  

“Without more money, we face a horrific outcome,” said the UN’s Under-Secretary-General for Humanitarian Affairs and Emergency Relief Coordinator Mark Lowcock.

“Yemen needs peace. In the meantime, we must keep people alive,” Lowcock said during the Yemen Conference 2020 last week. 

“We welcome the pledges made today. But this still falls far short of what is needed to alleviate the suffering,” said Secretary-General of the Norwegian Refugee Council Jan Egeland after the fundraiser.

“Millions of Yemeni people are staring down the double barrel of starvation and a global pandemic,” Egeland stressed. “The money pledged today needs to be disbursed immediately and donors who failed to put their hands in their pockets must step up.”

Read also: Yemen Donor Drives Raise Only Half of Required Funds

MENA Tourism After Coronavirus

The coronavirus pandemic has triggered a crisis in the global tourism industry with border closures and lockdowns resulting in global air traffic falling 60.8% in April year-on-year. The International Air Transport Association (IATA) is suggesting the pandemic could cost the airline industry $314 billion

In 2018, international arrivals to MENA destinations grew by 10% and for a number of countries, tourism is an increasingly important source of employment. In oil-based economies, such as Saudi Arabia, tourism is a key component of plans to diversify revenue streams. 2019 was an excellent year for tourism, with the region outpacing the global average in competitive growth. 

Within the MENA, countries in North Africa, most notably Egypt, Morocco, and Tunisia, stand out for their high tourist numbers. In 2019, a record 13 million tourists visited Morocco, an increase of 5.2.% compared to the year before while Egypt saw an increase of 21%, welcoming just under 14 million tourists. 

The impact of coronavirus in the MENA region

Tourism represents a greater share of regional GDP than in the world’s other four travel regions (Europe and Eurasia, Asia-Pacific, the Americas, and Sub-Saharan Africa), highlighting the threat that shutting down travel represents to regional prosperity in the MENA. 

In the first quarter of 2020, Tunisia recorded a 27% decrease in tourism revenues. Tourism represents the second biggest contributor to the country’s GDP. When the pandemic hit, the sector was already in recovery following sustained damage in the aftermath of the 2015 terrorist attacks that targeted Sousse, a popular tourist destination. 

What will tourism look like after coronavirus? 

With summer approaching and the reopening of international borders across Europe, many are beginning to look ahead to where their next trip may take them. The novel coronavirus remains highly contagious, as new outbreaks in factories and following large gatherings continue to demonstrate, and will undoubtedly have implications on tourism for some time to come.

In May, the World Tourism Organization (UNWTO) issued a set of guidelines to assist the tourism sector as it emerges from the COVID-19 crisis. Central to the guidelines is the development of safety protocols. Suggestions for ensuring traveller safety include immunization certificates, mandatory testing at airports, increased frequency of cleaning, and measures to implement social distancing at airports and on planes. 

Despite the disruption of the past few months and the challenges ahead, officials in Dubai remain confident that the Emirati state will be able to attract large numbers of tourists in the near future. Citing high numbers of online activity and enquiries, officials claimed Dubai could become a “top five” tourist destination. Last month Dubai began to slowly reopen hotels and beaches while spas, pools, and children’s play areas remain closed.  

In Tunisia, industry leaders are urging officials to consider diversifying the country’s tourism offerings. The large, resort-based, all-inclusive offerings that are popular in Tunisia will be difficult to modify to COVID-19 requirements. Suggested alternatives include developing tourism for more upscale clientele with a focus on boutique hotels and personalized services. 

Billionaires Profit as Working People Starve

In the three months since the start of the COVID-19 pandemic, US billionaires have become $565 billion richer, while 43 million Americans have lost their jobs, a report by the Institute for Policy Studies has revealed. The report reflects a vast disconnect between the world’s richest and everyone else.

Far from being just a US problem, the world’s billionaires have profited from trillions of dollars in tax-payer funded stimulus, meaning the poor and working classes are literally paying for the success of the wealthy. Politicians have justified stimulus for stock markets as a way to ensure citizens would not lose their jobs, but the opposite has happened.

No crisis for billionaires

Tens of millions of people in the US alone have lost their jobs, and, after the crisis, they will be asked to pay for the stock-market stimulus through increased taxes or reduced public spending.

The colossal transfer of wealth directly from the poor and working-classes to the rich that has occurred over the last months has not been an exception, but the rule over recent decades.

Because billionaires do not work for their money but instead profit from investments, they pay minimal taxes over their income, often paying less in taxes relatively than a shopkeeper, office worker, or taxi driver would.

Multi-billionaire Warren Buffet highlighted this problem when he revealed that his secretary pays more of her income into taxes than he does.

Global concentration of wealth

The concentration of wealth in the hands of a select few is a global problem. According to the EU, 70% of the world’s population owns only 3% of the world’s wealth. In 2018 alone, billionaires’ wealth increased by 12%, or $2.5 billion a day, while the poorest people’s combined wealth actually declined by 11%.

The decades of supply-side economics have literally taken money from the poor and given it directly to the rich.

Over the past three decades the world’s richest have become 300% richer while the world’s poorest saw no increase in wealth whatsoever. If our current trend continues, by 2050 the world’s richest 0.1% of the population will own more wealth than all working people on earth.

Middle-Eastern fortunes

In the Middle East and North Africa, the concentration of wealth is harder to measure as fortunes are more opaque and often hidden in foreign bank accounts or real-estate. Forbes magazine compiles an annual list of the world’s richest that reveals some of the vast wealth held by a few in the region.

In Israel, 9 individuals hold $28.6 billion in private wealth, Egypt’s 11 billionaires have $15.4 billion, and the UAE has 11 billionaires worth a combined $24.7 billion. Turkey has the most egregious concentration of wealth, with 22 people hoarding $37.1 billion of wealth. Like the United States the ultra-rich in the MENA barely pay taxes, meaning they are literally taking from the poor.

Stark contrast

The fortunes of the world’s moneyed elite stand in stark contrast with the fate of the poor. The UN announced that thousands are likely to suffer and die in Yemen, after 30 nations together failed to raise $2.4 billion required to fund COVID-19 and basics like food and water. The UN has warned of an approaching famine of “biblical proportions.”

The UN Food and Agriculture Organization and the World Food Program in Yemen have had to halve the food rations they give to starving people due to lack of funds. The total bill to save thousands in Yemen is $2.4 billion, which is less than 7% of the money Amazon-owner Jeff Bezos’ has made since March 18 this year.

The contrast between the vast fortunes of the rich and the terrible plight of the poor reveals that our world appears to have returned to a state of feudal lords and working peasants. While it might not be immoral to be tremendously rich, doing so while your neighbors suffer and starve defies human morality and basic compassion.

Middle East Games Con Announces Free 2020 Virtual Event

Now in its fourth year, the Middle East Games Con is the GCC’s largest gaming event. In previous years YouTube personalities including MatPat, Ali-A, and Miniminter have attended the event. Ticket holders were allowed a front row seat to official e-sports tournaments, trialling untested games, and participating in cosplay competitions. 

Scheduled for October 29-31, this year’s event will be free for anyone who registers. Whilst organizers have yet to release details, they are promising e-sports, special guests, exclusive reveals, gaming awards, and more.

The decision to hold the event virtually follows Saudi Arabia’s announcement of the Gamers Without Borders event. As previously reported by Arabia Policy, the seven-week-long tournament has a unique charity element with the $10 million dollar prize pool to be donated to the COVID-19 charities of the winner’s choice. 

Gaming and e-sports booming in MENA

Online gaming and e-sports are expected to reach a worth of $159 billion in 2020, far outstripping the value of both the music and film industry. The market in the MENA region is the fastest growing in the world and is expected to triple in size to an estimated $4.4 billion by 2022. 

Despite a growth rate two times that of other regions, players from the MENA region face a number of challenges. Key among these is the lack of dedicated servers in the region. Currently, players from the Levant and North Africa use European servers whilst those in the Gulf rely on servers from Asia. This puts players from the region at a disadvantage as lags in response from the servers can cause them to lose vital points.  

The lack of localized content, including games using the Arabic language, presents both a challenge for players and an opportunity for entrepreneurial developers.