Universal Music Group Expands MENA Operations

The international music group has announced new offices in Morocco and Israel.

  • By externalwire | June 17, 2020,6:20 pm
Universal Music Group

Universal Music Group (UMG) announced on Tuesday that it has expanded its global network operating in over 60 countries to include two new offices in the MENA region, becoming the first major music label to establish offices in Morocco and Israel. 

UMG is the world’s leading music company and is home to some of the largest and most famous labels and brands in the world. Included in UMG’s repertoire are Abbey Road Studios, Capital Music Group, and EMI. 

Artists represented by UMG include The Rolling Stones, Kanye West, Queen, Nicki Minaj, Arianna Grande, Nirvana, and Bon Jovi. The depth of experience, marketing opportunities, and networks that the UMG brand will share with local artists could be transformative for the music scenes in Morocco and Israel. 

UMG in Morocco

The company’s Moroccan office is based in Casablanca and will work to ensure that North African artists have exposure to the global market. The office will also develop creative and commercial partnerships and work with Universal Music France (UMF) on key projects. 

UMF already represents a number of French-language artists from the region, including Algerian rapper Soolking and Moroccan rapper Issam. 

Announcing the new offices UMG’s MENA region CEO Patrick Boulos said, “within Morocco and their immediate neighbors, there is a wealth of untapped artist talent and we are excited to introduce these unique sounds to global audiences, platforms and partners.” 

UMG has identified traditional Arabic music and rap music front the Maghreb as core focus areas for the new office. 

UMG in Israel 

In Israel, UMG will be based in Tel Aviv. Incoming UMG Israel CEO Yokam Mokady has big plans for the new office, outlining that “UMG will look to identify, sign and develop the best domestic artist talent.” 

Both offices will work closely with UMG’s regional headquarters in Dubai.

Related Articles

MDL Beast
Saudi Arabia’s MDL Beast Announces 2020 Online Event

Following the success of the first MDL Beast music festival in December 2019, organizers announced on Monday that the 2020 edition will be an online event. Scheduled to coincide with World Music Day on June 20, the event, named Freqways, will feature an impressive international lineup.  Confirmed performers include Steve Aoki, Afrojack, Maceo Plex, Claptone, […]

UAE Diplomat: Israel Annexation Could Reverse Gains for Middle East Peace
UAE Diplomat: Israel Annexation Could Reverse Gains for Middle East Peace

As ultranationalists within the Israeli government continue to push for annexation within the West Bank, the Middle East is confronted with the potential erasure of decades of peacebuilding.

Iran to Execute Spy Who Gave Soleimani’s Location to US
Iran to Execute Spy Who Gave Soleimani’s Location to US

Iranian judiciary spokesman Gholamhossein Esmaili told Iranian television the man they believe responsible for passing information to the US about Soleimani’s whereabouts, Mahmoud Mousavi-Majd, “will be executed soon.”  

Shisha Cafe
COVID-19 Closures Force MENA Smokers to Reconsider the Future of Shisha

Governments across the MENA region, including Saudi Arabia, Kuwait, and the UAE, have shut down shisha cafes as they attempt to slow the spread of coronavirus.  In Europe, where shisha bars are also closed due to government-mandated shutdowns, a number continued to operate illegally. Government officials in both Germany and the United Kingdom caught out […]